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We offer proven and successful turn-key training and incentive programs that can be implemented at short notice or customised to your exacting requirements. Moreover, our programs can be modified on the go to adapt to market place dynamics or changing organisational or program goals.
Sales Training
In an age where product and service offerings are becoming increasingly more complex, sales people are required to possess a higher level of technical knowledge and skill than ever before. Additionally, there are increased legalities, and more complex processes and protocols to comply with. As a result, many sales people have focused on developing these technical skills at the cost of sales and client management skills.
Relationships are, and will continue to be, the key to successful sales. These relationships must be based on understanding what the issues and requirements are of the customer and to offer solutions and services that meet the goals described.
Our Four Hats of Selling System is a methodology that focusses on how relationship selling can assist sales people and non-sales people to find leads and convert these leads into loyal and valuable customers for long term company profitability.
Product Training
The successful introduction and on-going sales of a new product or service is built on the foundation of solid product knowledge. The challenge for many companies is on how to ensure that this knowledge is effectively communicated throughout the organisation.
Similarly, organisations which have a focus on compliance in their processes and/or adherence to necessary legal requirements often face difficulties ensuring that these are satisfactorily achieved across the breadth and depth of the organisation.
Our Web Based Support Program is designed to reinforce product and processes training and is a powerful tool which enables management to track individual performance and show precisely what support is required for the achievement of the goals of the organisation.
Incentive Programs
Short term gains or long-term changes in behaviour can be realised through an effective incentive program. Our list of rewards options is as exciting as it is varied. From the latest in electronic goods and household appliances through to sporting goods and fashion items, gift cards, event tickets, flights, cruises and accommodation, we are sure to have an incentive reward that will inspire and motivate. Employees and customers can potentially spend their reward points on anything.
Our Incentive Programs can be configured to suit your personnel, the staff of your channel partners, or any combination of the two. These programs can operate on their own, or be structured to complement your current remuneration structures and training programs.
As a key element of the Incentive Program, we will provide on-going marketing / dialogue to salespeople, channel partners etc. to maximise the effectiveness of the campaign. From the initial Welcome Letter to introduce the Program, to targeted campaigns to specific audiences, announcing tactical bonus incentives and keeping the momentum going, our regular communication strategy ensures that the program retains top of mind awareness among its participants. Each incentive program is underpinned by an appropriate theme for the rewards and/or client profile.
KUWKO AS YOUR SALES AGENCY
Our experience and our contacts across a diverse range of industries means that Kuwko can help you to successfully launch your new product or products into the Australian market.
Whether you are a local manufacturer looking to gain a wider distribution or an overseas company ready to take advantage of the opportunities that the Australian market offers, our knowledge of sales, marketing, channel strategy and best sales operational practices means that we can get you started with a solid foundation for growth.
Because our focus is on the sales and marketing of a select range of non-competing products, we can provide more focus on your products than if you are working through an industry specific or broad-based distributor that may already be handling similar products to yours.
We offer flexible commission structures that are tailored to the market and your business objectives, with the goal of achieving a profitable outcome for both parties. Furthermore, you can incorporate any or all of Kuwko’s sales training, product training and incentive programs to help build your business for long term success.
